target audience

Who we expect to watch our film

Target audience is a very important factor of a film. Since our film genre is coming of age, we have to figure out who is interested in coming of age movies. The reason for this is because we will use this information to determine our distribution methods and marketing techniques.

Typical Target Audiences for this genre

Teenagers:

• Around the age of 12-18
• Find these films entertaining because they are relatable since they are at the age where they are switching from kid to adult
• Protagonist in these films is usually a teenager = relatable
• The viewers are more likely to have a personal attachment to the main character since they will relate to them

More Specifically...Female Teenagers:

Since we are making our main character a teenage girl, we think our tareget audience should not only be teenagers in generally, but more specifically teenage girls. 

Personality:

Lana, the protagonist in our film is going to be an outsider. I don't mean like no one likes her and she as no friends. Lana is going to fit in just fine and she's gonna be a pretty average girl to the worl. But in reality, she's keeping something from everyone and this secret is going to make her feel like an outsider regardless. She thinks she is different than most people. 

Problems:

We know that teenage girls usually go through these struggles in middle school and high school. Fitting in is something that all teenagers go through and I feel like having this be the protagonists' main obstacle will attract are target audience the most.