schedule!! (important)

Schedule

For now, my group and I have come up with a schedule for the first steps in our process. We made it so that we have a week for every portion of the process considering we might come across some issues. In this way, we'll have enough time to get everything done by the time we begin the next part. We still have to add more detail to it and actually plan out the exact costume design for our characters. But for now this is our schedule:

Week 1: Post blogs on Monday, Wednesday, and Saturday// establish complete plot of project and create storyboards
Week 2: Post blogs on Monday, Wednesday, Thursday, and Saturday// begin writing the script and looking for actors// start filming
Week 3: Post blogs on Monday, Wednesday, and Saturday// Finish filming and putting clips together
Week 4: Post blogs on Monday, Wednesday, and Saturday// Finish editing
Week 5: Post blogs on Monday, Wednesday, and Friday// Make any last minute adjustments to my film.

I find that scheduling things is very important it's kind of like writing things in my agenda. I find that it's an easy way for us to stay organized but we have to make sure to be disciplined about it and make sure we finish what we have to get done each week. Lastly, we are making this same schedule on google calender cause it's an easy way for us to see if we are all available on those days and we can also share the calender with eachother.

70s vibes

The Goal:

Since my group and I decided that our best option for a film is coming of age, we want to change the time that the film takes place. We are making our film take place in the 70s since we find that it is the most interesting time for our film to take place. At this point of the process we are still brainstorming storyline ideas. For now, we want our main character to be dealing with an issue that they don't really know how to deal with and we want it to tie in with the time. We also want to make sure our main character is a teenage girl. This will also appeal to our audience because people who watch coming of age films are more likely to be a current teeenager or a young adult. It is likely that they will relate to the main character. Right now we are gonna research different costume designs and makeup that will aid in representing the age of each character that appears in our film opening. Finally, we want to research different factors such as bands and tv shows that can be shown in the background of our film opening to show the audience what time this film takes place in. 

70's Trends

Teen Fashion

Since our main character will be a 16 year old girl, we want to make sure we implement the proper clothing to reassure that we are up to date in the time the film is taking place in. Since we are already an all girl group, I don't think it'll be that difficult for us to find clothes that will fit this style. I think the costume design is the least of our problems.

makeup in the 70s

70s fashion

Popular Bands in the 70s: 

We can use the research we do on what bands were the most popular in the 70s to find a soundtrack that can compliment the time that our film is taking place in. If we want to use certain music we have to contact the artist ahead of time that's why we our making this our first priority.

"Pink Floyd"

"Queen"

"The Rolling Stones"

Possible issues that the girl may face:

- "Coming out of the closet"

Nowadays, it is clear that it is more common for people to be part of the LQBTQ community. However, a lot of the time people were just too scared to admit to their sexuality in the past due to stereotypes of the possible negative consequences they will face. We are more accepting of these things in todays world. I feel that this is a problem many teens must face. Whether you deal with this problem yourself, or you know of someone who has dealt with coming out of the closet, this can be a very interesting coming of age film opening. 

- PTSD

Many times, people go through traumatic experiences that affect them throughout the rest fo their lives. In the coming of age film, "The Perks of Being a Wallflower," the main character deals with PTSD because of a terrible childhood experience he had. I feel that many teens experience things they should not be exposed to or things that they are exposed to too soon in life. 

Movie Inspo

"Love, Simon"

"The Perks of Being a Wallflower"

genre ideas

Coming Of Age: 

My group and I find that coming of age and horror are our best options. Coming of age is basically movies where there is a transition from being a child, to becoming an adult. I think that films in this genre appeal to almost anyone who watches them. Last night I was on tik tok (like always)and I saw a post that said "these are the best Netflix movies that will make you cry" and to be honest I was kind of in the mood to cry. So I searched up the first one I saw and it was the movie "My Girl". Usually when I see movies that were released in the 90's or earlier I automatically make them my last option because of the quality. However, since this movie had such good clout I decided that I would give it a chance. After watching this film, not only was my cold hearted self in tears, but I also recommended this movie to my family. I feel like this movie is the perfect example of the "coming of age" genre. 

"My Girl"

Like I mentioned in another post, my team and I also thought a good film idea could involve something with mental health. I find this to be something very interesting and I feel like we are all very curious to research on a specific mental illness or disorders and produce a film opening for a film about that. Depression, for example, is something everyone should be aware of. At our age, especially, depression and anxiety is very common. Teenagers, our audience in this case, are more likely to want to watch a film on something involving this. Another movie I want to bring to your attention is the movie "A Walk To Remember". If you haven't already watched this movie, then you probably should even though it will most likely also make you cry. Anyway, this movie is a coming of age romantic film that involves a couple that falls in love. I don't wanna get to into detail because I will easily spoil it but I found this movie very interesting and I think it's a good example of what we are aiming for if we do coming of age. 

"A Walk To Remember"

What's Horror?

 An all time favorite genre for films is horror. Whether you are a fan of jump scares or not,horror films are a must. Although it usually excites the younger audience, the typical audience for horror films is young adults and teenagers from ages 15-25. Directors like Stephen King and Jordan Peele create horror films like "It" and "Get Out" to entertain this kind of audience.

To begin with, this media genre is a very popular one and is usually on the top charts. A good example of one of the most recent, popular horror films is the movie, "It Chapter Two," directed by Andrés Muschietti. In fact, as of October 31, 2019, this movie has made a total of $453.1 million worldwide.

Although most people have seen at least one horror film in the span of their lives, not everyone is able to point out the kind of content that makes up the typical horror film. In terms of the story, most horror films start off with a main character that the audience will find relatable. Throughout the film, the director aims to make the viewer feel the fear that the main character is feeling with the use of various camera shots and angles such as point of view shots, which make the viewer see what the character is seeing, and close-up and extreme close-up shots which demonstrate greater detail of the characters facial expressions and feeling of fear, in this case. Furthermore, not everyone notices that many horror films have a sub-genre of sci-fi or some type of religion involved. Another component of the typical horror film is that there is usually a villain or another presence that the main character(s) must defeat. In addition least, lighting plays a big role in the content of a film, along with color schemes like red and black. In horror films, the lighting is usually a cool tone that gives a cold feeling, a long with low dark lighting. This gives the film a mysterious feel. Depending on the scenery, some films even add a haze effect usually if the setting takes place outdoors. Last but not least, music plays a huge role in horror films. Horror films such as Insidious usually start off with a suspenseful short noise that creates tension. Throughout horror films there is a lot of suspenseful music that implies that something bad is about to happen.

With all the hard work and effort that goes into the content of a well-made horror film, it is important to have good marketing techniques. Apart from aiming to the target audience, one of the most important factors of good marketing for a new movie is the trailer. For a horror film trailer, a lot of the time there some type of monster or creature whether it is physically there or not, that the main character has to defeat. For example, in the movie "It," the monster would be Pennywise the clown. Just from watching the trailer, the viewer is aware that the plot of he movie is that the kids are trying to defeat this enemy. However, it is essential that the trailer does not reveal too much about the villain, but just enough to create suspense and mystery to keep the viewer interested.

The first horror film I will analyze is "Insidious" that was released in 2010 and directed by James Wan. This movie is about a big family who lives in a house. One of the children has the power to leave his soul when he goes to sleep. One of these times where his soul leaves his body, he is trapped in the world of spirits, good and and, bad bad a dark entity. This film is a good example of when the main character(s) must defeat the enemy or evil presence. In the scenes where the main character, Ty, is in the other world, it is very hazy and dark. Also, the Insidious movies all start off with the same theme song at the very beginning with the word "Insidious" written in red.

the best of horror

Film Openings

Of the many horror film openings, there is only a handful that use the right techniques at the right times in order to grab the audience's full attention. \

As many of you may know, one of the most popular movies of 2017 was the movie, "IT," a terrifying clown, pennywise scaring little kids left and right. One of the reasons this movie was so successful was because the director did an amazing job at making certain choices in order to grasp the audience's attention from the start. This films film opening uses a variety of shots and camera movements along with making specific music choices to create a mysterious effect.  Even though the scene involves something fun and exciting like the little boy playing outside with happy non-diegetic music playing, the dim lighting contradicts this and shows the viewers that the scene will not end good, keeping them interested. The suspenseful music stops as soon as the audience is introduced to pennywise which implies that he must be important. The dark lighting throughout this opening  scene also adds on to the mysterious feeling that helps to keep the viewers on their toes.

"IT"

Another horror film opening I want to talk about is the movie "Scream".The beginning of this 1996 Wes Craven film gives off a carefree happy tone. As the film progresses you start to notice the darker tones and the eerie music. The pov shot of the main character also helps to establish the tone of the film.  Finally, the popcorn popping was a metaphor used to show the situation the character was in. When the scene was getting intense, there was smoke coming out of the popcorn. Overall this film opening was the most compelling because they did a great job at using different techniques to establish the tone of the film.

"Scream"

Music Marketing Project

a. Indie Alternative Rock

b. Marketing indie alternative rock music can be very difficult. The artist or artists have to be able to make a personal connection with their audience. Individuals who listen to this music genre like to get to know the artist before listening to their music. Another important factor is live performances. Artists who create music that falls into this genre are better off performing live because the target audience is very likely tp attend concerts and music festivals. One example is the band, "Young the Giant". The band only wanted to record what they could reproduce in front of a live audience. Received exposure through their VMA Performances. Also, the band promotes a lot of their music through performing at Festivals such as the Austin City Limits Music Festival. Finally, another marketing technique is to play additional shows with a variety of other bands to increase a following base.

c.We chose to develop the brand of our band, "LivingLoud," through our website, our social media platforms, and through our music video. To begin with, we designed our website to be very simple and easy to maneuver. We included merch that had our bands name on it and items that we found our target audience of 16-25 would be interested in. We also include a direct link to our blog where the band creates relatble posts that help the audience get to know them better. Next, we chose our social media platforms, instagram, and twitter because we found that that is what our target audience is more likely to use. On our Instagram our band will posts very aesthetically pleasing things. This is more so that we can develop the vibe we want the band to give off. More importantly, on our twitter, the band will post more first person things like how their day went and other personal posts that the fans will be able to comment on. Finally, our music video helps to brand our band by showing the rebellious teen/ young adult energy we want them to give off. 

d.  We created two filters. One for snapchat and one for Instagram. The snapchat filter is intended for people to use to represent our band through the bands main colors, orange and blue. The "tap to change" allows the users hair color to change between orange and blue, making it more interactive. Next, the Instagram filter is of our logo, a lightning bolt. Both of these filters will be under the name "LivingLoud".

       

e. In the making of the music video, I came to the realization that the most significant step in successfully making a music video is planning. It is important to plan how to put together all of your ideas before actually filming and editing. Planning a music video is a very important factor that many people don't think much about.Throughout the process of creating this marketing campaign, I learned many useful marketing techniques and ideas. The thing that stood out to me the most is that not all marketing techniques are beneficial to every genre. For example, live performances and relatable posts are more important for an indie alternative rock artist than for a pop artist. I also learned that developing a marketing campaign can be very challenging for a new artist especially if they are on a low budget. 

Representation Analysis

 In the Tide ad that is used to advertise this product to remove stains on clothes. There is a shite mom speaking bad about her daughter to a camera. She talks about how she wishes the stains on her boy clothes never came off. The message that involves the actual product is given in the last couple seconds of the video. The majority of the video is just the mom explaining how the clothes got stained in the first place and talking bad about it. In this ad the mom is a typical white mom with a clean house and very clean preppy clothes. In terms of diversity, the mom is judging her own daughter for wearing boy clothes. This is a very controversial ad because it is so stereotypical. Nowadays, people are more open about what they like and do not like to wear no matter what gender is expected to wear certain clothes. This ad represents how nowadays not all parents are accepting the fact that children are more open to identifying as other genders or not classifying certain clothes with as specific gender.

The H&M ad, has a positive message on diversity. It is clear that this is a modern day video because not every model is expected to be skinny and tall. The people representing the h&m clothes are of different races, social classes, genders, and ethnicities. They are all shown in a positive light with clear lighting and with a positive message at the end

Horror Films

The horror genre has been around for a very long time. Although it usually excites the younger audience, the typical audience for horror films is young adults and teenagers from ages 15-25. Directors like Stephen King and Jordan Peele create horror films like "It" and "Get Out" to entertain this kind of audience.

To begin with, this media genre is a very popular one and is usually on the top charts. A good example of one of the most recent, popular horror films is the movie, "It Chapter Two," directed by Andrés Muschietti. In fact, as of October 31, 2019, this movie has made a total of $453.1 million worldwide.

Although most people have seen at least one horror film in the span of their lives, not everyone is able to point out the kind of content that makes up the typical horror film. In terms of the story, most horror films start off with a main character that the audience will find relatable. Throughout the film, the director aims to make the viewer feel the fear that the main character is feeling with the use of various camera shots and angles such as point of view shots, which make the viewer see what the character is seeing, and close-up and extreme close-up shots which demonstrate greater detail of the characters facial expressions and feeling of fear, in this case. Furthermore, not everyone notices that many horror films have a sub-genre of sci-fi or some type of religion involved. Another component of the typical horror film is that there is usually a villain or another presence that the main character(s) must defeat. In addition least, lighting plays a big role in the content of a film, along with color schemes like red and black. In horror films, the lighting is usually a cool tone that gives a cold feeling, a long with low dark lighting. This gives the film a mysterious feel. Depending on the scenery, some films even add a haze effect usually if the setting takes place outdoors. Last but not least, music plays a huge role in horror films. Horror films such as Insidious usually start off with a suspenseful short noise that creates tension. Throughout horror films there is a lot of suspenseful music that implies that something bad is about to happen.

With all the hard work and effort that goes into the content of a well-made horror film, it is important to have good marketing techniques. Apart from aiming to the target audience, one of the most important factors of good marketing for a new movie is the trailer. For a horror film trailer, a lot of the time there some type of monster or creature whether it is physically there or not, that the main character has to defeat. For example, in the movie "It," the monster would be Pennywise the clown. Just from watching the trailer, the viewer is aware that the plot of he movie is that the kids are trying to defeat this enemy. However, it is essential that the trailer does not reveal too much about the villain, but just enough to create suspense and mystery to keep the viewer interested.

The first horror film I will analyze is "Insidious" that was released in 2010 and directed by James Wan. This movie is about a big family who lives in a house. One of the children has the power to leave his soul when he goes to sleep. One of these times where his soul leaves his body, he is trapped in the world of spirits, good and and, bad bad a dark entity. This film is a good example of when the main character(s) must defeat the enemy or evil presence. In the scenes where the main character, Ty, is in the other world, it is very hazy and dark. Also, the Insidious movies all start off with the same theme song at the very beginning with the word "Insidious" written in red.

Although the movie "It" has a comedic twist, this is also considered a horror film. The plot of this movie is about group of teenage kids who have to defeat a clown, Pennywise. This film also has an evil presence that the main characters are expected to defeat. Also, the use of teenagers as the main actors is a way to reach the target audience, young adults and teenagers from age 15-25. This helps the audience find the main characters more relatable.

Other horror films include:
Midsommar (2019)

(close up to show emotion)

Get Out (2017)

(close up to show emotion)

A Quiet Place (2018)

(close up to show emotion)

The Conjuring (2013)

( use of religion)

The Sinister (2012)

(point of view shot- dark lighting)

The Cabin in the Woods (2011)

(Hazy/dark cool lighting)