Friday, November 22, 2019

Representation Analysis

 In the Tide ad that is used to advertise this product to remove stains on clothes. There is a shite mom speaking bad about her daughter to a camera. She talks about how she wishes the stains on her boy clothes never came off. The message that involves the actual product is given in the last couple seconds of the video. The majority of the video is just the mom explaining how the clothes got stained in the first place and talking bad about it. In this ad the mom is a typical white mom with a clean house and very clean preppy clothes. In terms of diversity, the mom is judging her own daughter for wearing boy clothes. This is a very controversial ad because it is so stereotypical. Nowadays, people are more open about what they like and do not like to wear no matter what gender is expected to wear certain clothes. This ad represents how nowadays not all parents are accepting the fact that children are more open to identifying as other genders or not classifying certain clothes with as specific gender.

The H&M ad, has a positive message on diversity. It is clear that this is a modern day video because not every model is expected to be skinny and tall. The people representing the h&m clothes are of different races, social classes, genders, and ethnicities. They are all shown in a positive light with clear lighting and with a positive message at the end

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